The Charge


A Next-Generation Character and Leadership Mentorship Experience

The Charge is a 12-month, 1-on-1 mentorship program designed to develop young men (ages 16–25) from ultra-high-net-worth families into people of genuine character, proven grit, and servant leadership. 


▢  This is NOT an academic program.


▢  This is NOT a business course.


▢ This IS a program that builds character through pressure, failure, accountability, and the decision, made repeatedly without an audience, to become someone worth following.


The North Star

The guiding objective of The Charge is simple:


To develop a young man of proven character and genuine grit, someone trusted with responsibility, steady under pressure, and capable of leading others well.


Every conversation, assignment, challenge, and milestone within the program is intended to support that outcome.



  • Everything in this program flows from that north star. Every session, every assignment, every hard conversation, and the final capstone all exist to move the mentee closer to that description.

  • The greatest threat to a young man raised with wealth is not failure but never being tested.

  • This program administers the test, in four escalating quarters, each ending with a public demonstration of what has been built.

  • The Charge accepts a small number of mentees each year.

Built on What Lasts

The Charge doesn't run on trends. It draws on Scripture, historic leadership doctrine, hard-won accounts of endurance and command, and the writing of men who did hard things and led through real adversity, all woven into a single year and delivered through seven core components:

Passion & Purpose

What would you pursue even if no one paid you, no one watched, and no one approved? This thread runs the entire year -- asked early, answered by the end, and tracked in between by what's actually been done about it.

Personal Accountability

A standing check-in covering spiritual disciplines, physical standards, digital life, substances, and relationships that opens every single session. No exceptions, no grading. Just the same questions, every time, until personal honesty becomes a habit instead of a performance.

Sustained Exposure

Physical labor, environments of genuine need, and a deep dive into the family business; real time spent outside the world grown up in, present and paying attention, not observing from a safe distance.

Journaling & Graduation Paper

A private journal kept every week of the year, culminating in a personal reckoning at the end: who was starting out, who they've become, and what's still unfinished. The discipline of showing up matters more than what's written.

Public Speaking & Story Telling

Four presentations across the year, each with higher stakes and a bigger audience, starting with your own story, ending with an address to the family. Built on the belief that standing up and being heard is one of the most underdeveloped skills in young people who've never had to fight for anyone's attention.

Masculinity

What masculinity actually is — and isn't. Direct, recurring conversations about integrity, how to treat women, and what a real marriage and fatherhood require, long before either is on the table.

Outside Employment

A stretch of real work outside the family name and family network, where performance is the only currency and no one is impressed by the family name.

Leading The Charge

Charlie Jr. is a Partner at Big Canyon Advisors and the program lead for The Charge.


He spent seven years as a U.S. Army Infantry officer in the airborne community, commissioning through Army ROTC at Baylor University and separating as a Captain. He followed that with a government consulting career as a Deputy Program Manager.


Charlie holds a Project Management Professional (PMP) certification and will complete his MBA with a Cybersecurity concentration at Baylor University in December 2026.


Outside of work, Charlie and his wife Brittany live outside Seattle, Washington, with their two Labs, Remington and Sitka; and spend their time outdoors skiing, hiking, hunting, and fishing.



Begin the Conversation

Participation in The Charge begins with a confidential conversation to determine fit, goals, readiness, and family expectations.


Reach out for more information about this intentional next-generation leadership development program grounded in character, responsibility, and long-term stewardship.


Inquire About The Charge